Niche Cars celebrate the return of Lotus to F1 at Siam Paragon

Niche Cars, the official Lotus importer for Thailand, has held a special exhibition to commemorate the return of the famous Lotus name into the F1 arena this year, sixteen years after the team vanished from the grand prix tracks, presenting a production line-up of the high-performance British sports cars in the shiny confines of Bangkoks glitzy city centre mall, Siam Paragon. From the brands bread-and-butter Elise and Exige, to the mid-engined Evora, the spiritual successor to the legendary Esprit, and the dramatic 2-Eleven, a potent-looking stripped out track racer, the array of machines that currently wear the famous round yellow-and-green badge were all on show where they could be seen over a long weekend by thousands of shoppers. As well a Lotus, Niche Cars is also the official distributor into Thailand for Italian supercar maker Lamborghini and another prestigious and storied British brand, this time Aston Martin. The importer has a strong association already with the Siam Paragon mall, as on the third floor it has a string of boutiques dedicated to these three sports car marques. Siam Paragon and its close neighbor on Rama I Road, CentralWorld vie with each other to be the citys number one shopping complex; the former probably edges it in the upmarket stakes and is encrusted with globally-recognised designer names, making it the perfect place for both an exclusive car boutique and to present an exhibition to help develop awareness of the Lotus brand name here. The ...

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